NEU CPG DEVELOPMENT Welcomes You
Full-service Brand Development, Supply Chain Sourcing, Distribution Development and Key Account Management for consumer product brands.
About
NEU CPG Development is the resource you’ve been searching for to develop your brand, build distribution with big box retailers and manage the accounts with a team of Account Specialists for best success. NEU’s team of experts become an extension of your team and provide full-service support.
We have developed numerous new brands and have extensive relationships with retail accounts in food, drug, mass, club, off-price and e-commerce channels.
Bill Neubauer, Founder, has over 25 years experience in consumer goods. He’s launched hundreds of items in beauty, health, baby, nutrition, household cleansers, home fragrance, party supplies and nutritional supplements.
Our Services
SALES DEVELOPMENT
• Distribution strategy
• Profitability analysis
• Broker team development
• Account management
BRAND DEVELOPMENT
Complete brand strategy
Marketing support
International expansion
SUPPLY CHAIN DEVELOPMENT
Product formulation
Packaging + Manufacturing
3PL Warehousing
Clients We've Worked With
Retail Partners
Work
Case Studies
Sales Development
COOLA / BARE REPUBLIC
Guided the company for entering the mass market with overall strategy, financial modeling and operations support required. Gained distribution for the mass suncare lines in major accounts of food, drug, mass, and club channels. Helped create Bare Republic which started as a Target exclusive with five items in 400 stores and grew to over $8m in the third year.
Brand Development
ATHENA COSMETICS / KILLER LASHES
Created Killer Lashes with the company’s marketing team, a new eyelash growth brand for the mass retailer market. Provided market entry strategy, financial modeling, sales materials development, and marketing support strategy.
Supply Chain Development
LAUGH TO WIN / INK THE ORIGINAL
Helped to create the tattoo-centric brand and its product portfolio with the company’s leadership team. Provided supply chain partners for the formulations, packaging, and manufacturing.
Sales Development
HANG TEN
Developed and implemented an effective market entry strategy, which included budgeting and financial modeling. Led distribution development into national and regional retailers, including Walmart, CVS, Albertsons, Meijer, Giant Eagle, and more.
Brand Development
NOAH'S NATURALS
Designed and implemented a complete product rebranding campaign, which included the repacking of the three sub-brands into one unified brand. This resulted in the instant optimization of the product portfolio, coupled with a competitive product repricing.
Supply Chain Development
PROJECT SUNSCREEN
Provided a wealth of resources in the areas of formulation development, product components, and corrugated materials. Aggressively led sales and successfully gained distribution into over 3,000 stores in the first season.
Get in Touch
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Hermosa Beach, CA 90254, USA
310-995-6856